After having openly said that Barilla group would never use same-sex couples in its ads, the President of the group Guildo Barilla backtracks. Too late! The calls to boycott continue!
Last Wednesday, the President of the Italian brand of pasta thus stated in the radio show 'La Zanzara': "I would never do a commercial with a homosexual family, not for lack of respect but because I don't agree with them," he said, according to a translation of LaTribune. "Our family is a traditional family where the woman plays a fundamental role." (and which role exactly?)
Despite this, he said he is favorable to marriage equality (yes!) but against adoption by same-sex couples. He said he has "no respect for adoption by gay families because this concerns a person who is not able to choose."
He then added: "If gays like our pastas and our communication they can eat them, otherwise they can go eat another brand."
"As the owner invites us not to eat his pastas, we launch a campaign to boycott all its products," said Aurelio Mancuso, president of Equality Italia.
And bang! Unfortunately for Barilla, this mistake was a bombshell and spread in the world. A worldwide call to "Boycott Barilla" is launched.
A few days ago, Barilla tried to apologize in an official statement: "I apologize if my words have generated controversy or misunderstanding, or if they hurt someone’s sensitivity. I have the utmost respect for anyone, without distinction of any kind…In its advertising, Barilla represents the family — because it’s what welcomes everyone."
In answer to Barilla, many brands of pastas suddenly feel gay-friendly.
Garofalo posted an ad on Facebook which says: "Important it is not with who you cook them, important is to cook them aldente", with a picture (the one on the side) showing a gay, a lesbian and a straight pasta couple.
Good! As for me, I wait to see a real gay-friendly campaign, a commercial with same-sex couples on TV for example?
Now which pastas to choose? Well, we have Garofalo, Buitoni, Bertolli, Sfoglini and also Pappardelle.